Metinee Marketing, Manufacturing and Management for Thailand and International

Our market research solutions aim to provide an understanding and insight of market awareness necessary to make the strategic decision during the market entry and product development.

Our custom research solutions specifically tailored to the customer needs. We take the time to understand their business challenges and to help them determine the most promising market, identify market opportunities, generate new product ideas and to create a foundation for a sustainable growth.

Step-by-Step Approach to Custom Market Research

• Find Potential Markets
• Assess Market Factors
• Draw Conclustions
• Test & Run Demand

Step 1. Find Potential Markets

• Obtain trade statistics using qualitative research to indicate promising markets.
• For each statistically potential market, conduct qualitative market research and thoroughly review market reports to learn the product potential, determine market openness, common practices, tariffs and taxes, distribution channels, and other important considerations.
• Identify existing largest and fast-emerging markets then narrow down to a few most promising markets.
• Target market sectors and study customer behavior for further assessment.

Step 2. Assess Market factors

• Ascertain the sources of competition for competitor analysis, including the extent of domestic industry production and the major foreign countries the firm would compete against.
• Identify Foreign trade barriers both tariff and non tariff.
• Study local or foreign incentives to promote exporting/importing of your product or service.
• Develop pricing strategy considered expenses in entire value chain, including those from packaging, shipping, marketing, sales commissions, taxes & tariffs, and other associated costs.

Step 3. Draw Conclusions

• For the selected market sector, have a clear approach to market entry strategy as to differentiate products or services and create a unique market position.
• Outline operating market plan including pricing structure, marketing channels, sales force and supply chains.
• Provide valuable insight into "optimal" market opportunities and a contingency plan.

Step 4. Test & Run Demand

• Measure foreign market interests by collecting overseas inquiries.
• Seek out the collaboration from private and government both local and overseas to develop market relationship based on a fairness and mutual benefit.
• Contact the prospects to get the feedback and fine tune with market sector, prior to a launch of marketing campaign and sales operations.